Healing Institute of Beings
Branding & Identity | Web Design & Development | Event Marketing Design | Print Design | Social Media
The Healing Institute of Beings is a Non Profit Organization in Los Angeles, California. The Institute is where science coupled with modern medicine and ancient wholistic healing modalities, is proving to be a paradigm for true healing. The offer programs combining Integrative Medicine and Yogic Energy Healing to bring people to physical and spiritual health, while going beyond routine medicine and spiritual concepts. Needless to say they were an organization with lots of big ideas and we had a fun adventure ahead of us as we began building the brand from the ground up.
The first step was to create the Identity and Branding which appropriately represented their organization and their their motto of “Soul-Centered Healing”. In addition they were in need of print avenues to introduce the organization and educate their audience through original art pieces, while increasing visibility of the brand. Having a vast immediate interest, The Healing Institute of Beings decided to host a Spring Conference to further promote health and wellness through a spiritually conscious approach, and they were in need of an online event promotional campaign.
We began our creative discovery process with a strong focus on our clients philosophy and their target demographic. We designed The Healing Institute of Beings identity to display love and healing in a community with a strong foundation and consciously aware team members throughout the world. our next phase was to implement the brand with print solutions including business cards, stickers, postcards, shopping bags, and banners. We then created 7 large posters from original art pieces displaying the Chakra Energy Systems for Lithograph prints to be displayed and discussed during the Spring conference. We included designs for a small set of prints with a post card explaining each Chakra in detail, which were sold in sets and separate pieces during the event.
To promote the Spring event we targeted The Healing Institute’s large email audience, with an online event marketing campaign through Constant Contact. We created an event homepage with custom design and all relevant information for easy access and registration. The event page was linked directly to PayPal for secure transactions and easy management. The event was further marketed through web banners, online newsletters and invitations. The Healing Institute had set the attendance total for 199 people and was very pleased to sign up 325 registrants. Their success will surely lead to many future events.
Persius Developments – August 2012
As Healing Institute of Beings continued to grow we began working on developing the website. Our goal was to create an organic and meditative environment where the user would learn about the many services of the organization, while having the opportunity to reflect and gain insight from the interactive media and information. To allow easy management for the company we developed the site in the WordPress platform which boasts an endless number of features and options. The site was completed with over 45 pages of content including an interactive calendar, internal shopping cart, complete media gallery, news blog and full social media integration. The Healing Institute website is the central hub where all their activities are shared with a widely growing audience.
With the success of the Spring event, Healing Institute was requested to perform the seminar in multiple location to a larger audience. Along with the event homepage which we relaunched, we also built a cohesive print and web campaign which included post cards, flyers, posters, web banners, and magazine advertisements. Healing Institute successfully sold out at each event and is currently taking the seminar to Chile, South America.
Persius Developments – September 2012
When one finds success in life, it expands across all areas like wildfire — Persius 2012. This is certainly true at the Healing Institute where they are growing in every direction and have even expanded the online store with a great line of natural supplements and skin care products containing Bee Propolis and other healing ingredients. They also managed to mix Bee Propolis with Hawaiian Noni to make an amazing soap which was in need of some designed labels so the team at Persius went to work. We created a 7 piece set of soap labels with an elegant yet natural Hawaiian theme with unique names, images, and color variations for each flavor.