Generate
Next Era of Recruiting
Generate is an AI-powered recruiting platform created for entrepreneurial recruiters to build referral-based teams, track broker performance, and earn recurring income within a community-driven model. They partnered with Persius to create a unique and memorable name, brand, and identity that disrupts the crowded category and extends into a cohesive visual world across logo, motion, product visuals, and launch collateral so the experience feels bold, consistent, and unmistakably Generate at every touchpoint their audience encounters.
Services
Naming
Brand Strategy
Visual Identity
Logo Design
3D & UI Animation
Collateral & Digital Assets
Industry
Recruiting & Staffing
Technology & AI
Naming and identity for a new community driven recruiting brand
For Generate, we started by defining what entrepreneurial recruiters actually want: earnings, autonomy, and a real community, not another generic “career platform.” The name Generate emerged from exploring territories around momentum and shared upside, clearly expressing how the product helps recruiters turn existing networks into income and opportunity. The identity and voice build on that idea with language rooted in clear numbers and community as a strategic asset, and visuals that sit between fintech and social platform so the brand feels financially credible yet distinctly human.
Strategic branding for a high-growth recruiting platform
To design the perfect logo for Generate, we explored various moodboards that pulled cues of collaboration, energy, and acceleration. Using clean geometric symbols with sharp, modern typography, the selected "exponential spark" mark feels like a switch being flipped on a new era of recruiting, strong enough to stand on its own in a tiny social avatar and flexible enough to anchor email signatures and other everyday communication channels so the Generate brand shows up with the same charge everywhere it appears.
Custom 3D & UI animations that enhance brand identity
To make Generate's brand feel alive and dynamic, we created 3D logo animations showcasing various angles of the icon with premium lighting on black background. Additionally, we built custom UI animations demoing key areas of their AI-powered recruiter platform, Millee. These animations make the website feel charged, future-forward, and highly engaging, boosting recruiter interactions across every page.
Comprehensive brand collateral for a modern recruiting experience
To ensure the brand is properly represented in the real world, we created cohesive branding for Generate to use at events, for recruiters on the go, and for those looking to join the team. We designed assets spanning digital platforms, physical materials, and large-format environments so the brand shows up with the same energy everywhere. Every touchpoint carries the same bold language and exponential charge, reinforcing Generate's identity at every encounter.
We originally hired Persius for one thing - a logo for Generate. Fast forward a few months and the Persius team has built out our entire brand identity, created 3D animations, designed pitch decks, and handled pretty much every visual asset we've thrown at them. My co-founder Seb and I were not easy clients. We had unrealistic turnarounds, changed our minds constantly, and probably sent one too many 'quick favor' emails. The best endorsement I can give is that when it came time to brand our second company, Millee, we didn't even consider anyone else. We've got a website build coming up too - same answer. If you find people who do great work and don't make you feel like a nightmare for having high standards, you hold onto them!
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