Millee
AI Workspace for the Future of Recruiting
Millee is an AI chatbot built for recruiters that turns recruiting knowledge and workflows into intelligent guidance. Powered by proprietary data from thousands of recruiting calls and frameworks from top performers, Millee analyzes what's happening across a recruiter's desk and recommends exactly what to do next. Millee partnered with Persius to develop a distinct brand identity for their AI assistant within the Generate platform, creating a visual system that balances human intuition with intelligent automation while maintaining a cohesive presence that feels both sophisticated and approachable.
Services
Brand Strategy
Visual Identity
Logo Design
UI Animation
Collateral & Digital Assets
Industry
Recruiting Technology & AI
Building an AI chatbot brand for recruiter growth
The Millee logo embodies the journey of building a thriving recruiting business through consistent progress and intelligent support. Shaped as an "M," the mark integrates ascending bars that reference both data visualization and architectural foundations, symbolizing the revenue growth and solid infrastructure recruiters need to scale their business. The dynamic wave pattern at the top reflects the adaptive nature of AI-powered guidance, responding in real time to the shifting demands of recruitment. For high-level recruiters building their book of business, the logo represents momentum, raising their flag as they achieve new milestones with confidence and clarity.
A brand identity built to engage and guide recruiting
Millee meets recruiters where they work, delivering a seamless brand experience across devices that feels conversational, approachable, and instantly actionable. The visual identity and brand tone create a fluid environment for easy communication and information transfer, removing friction at every touchpoint. Clear messaging and a confident voice ensure recruiters can quickly assess leads, access accurate data, and make smart decisions without hesitation. By designing a brand system that prioritizes clarity and momentum, Persius created an identity that doesn't just inform but actively moves deals forward.
A scalable brand system that shines in the crowded AI space
The Millee brand identity was built to grow alongside the platform, establishing flexible design principles that adapt as new AI capabilities emerge. Persius developed a modular visual system that creates clarity within complex, information-rich environments, using color hierarchy and typography to help recruiters process critical data without cognitive overload. The brand's approachable tone transforms dense insights into digestible guidance across desktop dashboards, mobile notifications, and future integrations. This systematic approach ensures Millee remains instantly recognizable at every touchpoint while maintaining the warmth and confidence recruiters need to move deals forward.
We originally hired Persius to create a logo for Generate. Fast forward a few months and the Persius team built out our entire brand identity, created 3D animations, and handled every visual asset we needed. When it came time to brand Millee, our AI chatbot within Generate, we didn't even consider anyone else. The team understood that Millee needed to feel different from the platform itself, intelligent yet approachable, professional yet human. They delivered a brand that stands out in a crowded AI space while fitting seamlessly into our product ecosystem. The best endorsement I can give is this: if you find people who do great work and don't make you feel like a nightmare for having high standards, you hold onto them.
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