LMW Education Consulting
School Placement & Admissions Guidance
LMW Education Consulting guides Bay Area families through the PS-12 admission process, matching each student to the environment where they will actually thrive. With more than 60 years of school admission experience and over 2,500 families served, their reputation was already established. The firm had grown beyond its original founders, so they partnered with Persius to professionally evolve the brand as LMW, carrying that recognition forward to reach a wider audience while making room to grow.
Services
Brand Strategy
Visual Identity
Logo Design
Collateral Design
Industry
Education
Education logo design that keeps the initials and drops the limits
Little, Molligan & Whitmore carried decades of recognition in an industry that runs on referral, so the initials had to survive the rebrand even if the full names didn't. The new mark locks three letterforms, L, M, and W, into a single cube, representing what education consulting actually does: bringing student, family, and school into one structure instead of three separate paths. A bookmark emerges from the negative space, symbolizing a place held for whatever comes next. Three parts, one form, built to belong to the firm rather than to any one person on the door.
Brand identity design that travels from homepage to handout
The system was built to travel. A hexagonal framework, a palette of navy, sky, and gold, and a direct typographic voice carry the same signal across the website, the guides, and the printed materials families take home. Every touchpoint in the admission journey looks like it came from the same firm, which is the reassurance parents want when the decision is this personal.
Marketing collateral design that turns referral into recognition
Word of mouth built the firm. Visibility grows it. The system extends into concepts for transit ads, billboards, a LinkedIn banner, and a leave-behind folder that sits on kitchen tables long after the meeting ends. Every placement carries the same promise: every child, the right fit. It puts LMW in front of families who have not been referred yet, and reinforces the firm for the ones who have.
Working with Persius Creative Agency was an absolute pleasure. Their team is highly professional, communicative, and truly dedicated to delivering a top-notch final product. They took the time to understand our goals and executed them perfectly. I highly recommend their services to anyone looking for a reliable and talented creative partner!
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