Love Button Global Movement
Nonprofit Organization
Love Button Global Movement is a nonprofit on a mission to make love a verb, turning everyday moments into tangible acts of compassion, connection, and community. From a simple button, the organization has grown into a global movement reaching 75+ countries, with programs that serve families, students, and everyday people who want to show up with kindness. Persius has been with Love Button from the beginning, evolving the brand, building the digital experience, and supporting the marketing that helps keep the movement growing.
Services
Strategy
Copywriting & Content
Creative Direction
Branding
Packaging
Photography / Video
Animation
UX/UI Design
Web Development
E-commerce
Digital Marketing
Fulfillment Management
Industry
Nonprofit
A nonprofit brand identity built to reach millions
Love Button's visual identity needed to do what the organization does: move people. We elevated the logo, refined the button designs into two distinct collections, and updated the color palette to feel bold enough to stop a scroll and warm enough to feel human. The result is a brand that translates across every touchpoint, from a pin on a lapel to a billboard, carrying the same unmistakable energy wherever it lands.
We didn't just redesign a website. We gave a movement its voice.
The new Love Button website is built around clarity and action. We restructured their humanitarian efforts into three focused programs for families in need, bringing compassion into classrooms, and giving the button a larger purpose and impact. We also gave the organization's story the space it deserves, clarifying the why behind the movement so new visitors can connect before they ever click a button. GSAP ScrollTrigger animations bring the mission to life as you move through the page.
Product design that makes a mission wearable, shareable, and visible
Love Button's product line is built to carry the message beyond the screen. We designed the Wear One Share One kit, packaging two button collections, a signature and duotone, into a shareable box complete with a card that introduces the movement to whoever receives it. Beyond the button, we developed apparel and event materials that give supporters something to wear, display, and rally around. Every product is an extension of the brand and an invitation to get involved.
eCommerce design and fulfillment built to scale a movement
We designed and built a seamless eCommerce experience that makes it easy for supporters anywhere in the world to get their buttons, kits, and apparel. Behind the scenes, we integrated a third-party logistics partner to handle warehousing, packing, and shipping. We also manage ongoing email marketing, newsletters, and promotions that drive traffic, boost donations, and keep the community engaged.
We were in search of a partner who shared our values and could help us amplify our message of love and compassion. We found that and more with Persius Creative. Their love-and-consciousness approach to web design and creative services is truly unique, and their commitment to excellence is unparalleled. They have been with us every step of the way, from designing our website to managing our social media and online store. We cannot recommend them highly enough!
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