De La Bō
Exceptional Cannabis Products
De La Bō Cannabis is a privately owned San Francisco company dedicated to distributing sustainably sourced, top quality cannabis products. They elevate above their competitors by using 100% hand-selected pure flower, harvested from the most quality strains, and responsibly grown by a community of farmers in Northern California. The Persius team supported their mission by developing a new brand, website, and designing various packaging and promotional materials. Furthermore, the experience was enriched with the seamless integration of the lifestyle and product photography we captured.
Copywriting & Content
Branding & Logo Design
Photography / Video
Crafting luxury cannabis branding & logo design beyond the ordinary
In the highly competitive recreational cannabis market, where superior product quality is often overlooked, our rebranding from Fumée to De La Bō aimed to establish a distinctive and impactful identity that exudes elegance. Through crafting a high-class crest with stylistic art deco illustrations and regal colors, we reinvented the brand as De La Bō—a name synonymous with excellence and exclusivity. This consistent branding extends across all audience touchpoints, from the meticulous detail in each pre-roll crutch to the custom-designed packaging and comprehensive online and offline marketing channels, ensuring a memorable impression and a brand presentation that mirrors the excellence of our products.
Beyond boundaries: crafting a unified brand experience in both digital and physical spaces
We wanted De La Bō to shine wherever audiences encounter it. Whether it's the mobile-responsive website for fans seeking products, the custom line of elegant apparel for fashion-forward supporters, or the luxurious business cards for the De La Bō team to make a dynamite impression, our team took great care to achieve cohesion and brand consistency.
Elevating the cannabis brand experience through all digital channels
We meticulously crafted an elegant and responsive cannabis website, strategically aligning De La Bō with its audience while fortifying brand awareness. Our team curated breathtaking lifestyle and product photos, seamlessly blending with the brand's luxurious ambiance. Complemented by engaging copy, the site invites visitors to explore De La Bō's mission, discover their exceptional quality cannabis products, and learn about their dedication to sustainability. We encouraged the audience to stay connected by following their social media channels for the latest updates and an interactive journey into the world of De La Bō.