Integrative Medical Institute
Integrative Medicine & Mental Health Clinic
The Integrative Medical Institute (IMI) provides a comprehensive approach to medicine and mental health in Orange County, California. By combining alternative medicine with cutting edge treatments and technology, they provide patients the highest level of care. The Persius team professionally redesigned their company brand and website to represent a safe and loving space, which instills trust in the expertise of the IMI team to optimize a patient’s well-being.
Branding & Logo Design
Copywriting & Content
Health & Wellness
Medical Logo Design & Collateral
We designed the new IMI logo to represent their core integrative medical principles. They provide a safe and loving space, where patients can rely on the staff’s expertise, while achieving optimal health and well-being. By applying proper color theory with custom iconography and typography, the new brand instills trust and aligns with IMIs natural approach to integrative medicine. To further engage IMIs offline audience, we leveraged the new brand and identity to create various print ads, tri-fold brochures, and a menu for available boosts in IMIs I.V. room.
Modern Healthcare Web Design
We designed the new Integrative Medical Institute (IMI) website to reflect their three main areas of focus: Integrative Medicine, Integrative Addiction Medicine, and Ericksonian Therapy. By utilizing a custom designed partitioned layout with an embedded video on the homepage slider, our development team ensured visitors can easily access any of these areas.
Converting visitors to patients
With over 20 innovative treatments offered at IMI, we focused on creating a visual page for services. Visitors can see a visual overview of all treatment modalities and go deeper to learn about each service in custom-designed details pages. To convert visitors to potential patients, we also created an informative Patients page which includes access to frequently asked questions, testimonials, and functionality to request an appointment.
Content Marketing Strategy
With the necessary branding and responsive website in place, IMI wanted to keep their core audience engaged and informed on the latest news, treatments, and special offers. To make this possible, Persius launched a periodic marketing newsletter campaign which works in tandem with an organic content marketing strategy. This includes regularly publishing unique articles on the IMI blog and posting appealing content on IMIs social media channels. By following this strategy IMI is delivering additional value to their target audience while consistently increasing their web presence, social followers, and newsletter subscribers.